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The Filament Blog


We all suffer from a profound case of “Idea Surplus Disorder” at Filament — and we think that’s a good thing. Here are some of those ideas we’d like to share with you.



"How Might We" Ask Better Questions?

At Filament, we begin all of our ideation session (shamelessly stolen from IDEO) by asking “How Might We….”

It is deceptively simple:

  1. Begin your meeting by identifying a general topic.
  2. Next, ask everyone to write as many questions as they can — one per post-it note  —  that begin with the three words “How might we …”
  3. Post the questions on the wall and give everyone in the room a chance to read them all.
  4. Working together, divide them into logical groups of related questions (this is called affinity mapping).
  5. Summarize each group with a big over-arching “How might we …” question.
  6. Use the “big” questions to drive the agenda of the meeting as you work together to answer them.

The power of the “How might we…” question lies in its openness.  You aren’t asking “How will we …” or even “How should we ….”  Instead, you’re giving your meeting attendees the permission to think about all the possibilities, without constraints.  It is important to understand that this is merely an opening technique.  Once you get to the best answers, you still must focus on executing them.

The most significant benefit is that there isn't an obvious opposite, negative counter to "might" (because it just sounds silly for someone to answer, "But we mightn't do that").

How might you use this in your next meeting?

Matthew Homann