We brag about our meeting methodology being “content agnostic” because we believe it is more important to have someone running your meeting who knows how to get the most out of the smart people in the room vs. being smart about the same things they are.
In other words, we’d rather be content generalists and meeting experts instead of the other way around because working in so many different areas helps us make connections our siloed customers can’t.
David Epstein, author of the upcoming book Range: Why Generalists Triumph in a Specialized World, would seem to agree:
He discovered that in most fields — especially those that are complex and unpredictable — generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. They’re also more creative, more agile, and able to make connections their more specialized peers can’t spy from deep in their hyper-focused trenches. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.
in the last year, we’ve designed and facilitated meetings focused on everything from legal innovation to plant data science — and our clients value most the ideas we share from outside their industry instead of the ones they’ve already seen inside of it.