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Forget Change Management. Build a Change Advocacy Team Instead!

 
 

I don’t believe “Change Management” works as well as we expect it to. Organizations spend months (or years) building something, and — when they’re almost finished — hand over the nearly complete project to the change management professionals and ask them to get the entire organization on board. It is a recipe for failure.

What if instead, you built a team that worked alongside the product design / process implementation teams to build a better “story” for the change from the very beginning? What if along with the Product Team, you spun up a “Change Advocacy Team” who’s charge wasn’t designing the product/service, but building a better case for change from the very beginning?

This is a pretty new idea for us, but here’s a set of worksheets you can use to identify the people in your organization who should be on the “ChAT” team from the very beginning. We’ll post an update soon, as a few of our customers have been using this model for several months now and are beginning to see results.

Some questions to answer about those on your ChAT team:

  • Wha value might they bring to the ChAT and are they willing to spend the political capital to help us?

  • What fears and frustrations might they be particularly good at addressing?

  • Whom could they influence most?

  • Who’s least likely to follow their lead?

  • What “story” do we want them to tell about our project?

What would you add to the mix?

ToolsMatthew Homann