Forget Change Management. Build a Change Advocacy Team Instead!
I don’t believe “Change Management” works as well as we expect it to. Organizations spend months (or years) building something, and — when they’re almost finished — hand over the nearly complete project to the change management professionals and ask them to get the entire organization on board. It is a recipe for failure.
What if instead, you built a team that worked alongside the product design / process implementation teams to build a better “story” for the change from the very beginning? What if along with the Product Team, you spun up a “Change Advocacy Team” who’s charge wasn’t designing the product/service, but building a better case for change from the very beginning?
This is a pretty new idea for us, but here’s a set of worksheets you can use to identify the people in your organization who should be on the “ChAT” team from the very beginning. We’ll post an update soon, as a few of our customers have been using this model for several months now and are beginning to see results.
Some questions to answer about those on your ChAT team:
Wha value might they bring to the ChAT and are they willing to spend the political capital to help us?
What fears and frustrations might they be particularly good at addressing?
Whom could they influence most?
Who’s least likely to follow their lead?
What “story” do we want them to tell about our project?
What would you add to the mix?